Feed The viking

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Like all the best tales, Feed the Viking’s story began on a dark and stormy night. Huddled on an icy plateau, the Icelandic search and rescue team had been called out to help weary hikers make their way back down to safety. A bag of American beef jerky was passed between shivering hands, and replenished, the hikers had the energy to trek back down the mountain. 


Inspired by this experience, Feed the Viking founder Friðrik Guðjónsson realized that Icelandic lamb and beef would be ideal for making jerky—just as the Vikings did centuries ago. Raised on grass and wild herbs, Icelandic Lamb is particularly prized for its delicate herb-infused flavor. And so, Feed the Viking was born in 2016, with a mission to create adventure-friendly jerky from premium-quality Icelandic protein.

Today, the company’s product range includes four types of jerky: Icelandic Lamb, lightly seasoned with sea salt and herbs; sweet and spicy beef; and Atlantic cod, with and without white cheddar. Feed the Viking also offers the delicious freeze-dried Lamb Stew, which cooks in the bag when you add boiling water. It’s modeled on the traditional kjötsúpa (“meat soup”), the lamb and vegetable-packed staple of Icelandic home cooking.

At its heart, Feed the Viking aims to amplify the worth of Icelandic farmers’ and fishermen’s world-class produce. The team believes that by exporting pure and natural Icelandic food, they’re not only promoting their own products but also sharing the uniqueness that Iceland has to offer.

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